Rio has been supplying families with comfortable socks and underwear since 1979. Over the decades this iconic brand has meant one thing to Australians & New Zealanders - great value and comfort for the whole family. Whether you're after every day undies or soft, padded socks for school, this super comfy range will have you and your family ready to go, and go, and go!

Back in 1979 the brand was initially targeted at mums buying for the family and Rio offered great value basics. 1988 saw the launch of the first “5 days in Rio” multipack which provided even greater value for customers, and became one of the products that Rio became famous for. Since then Rio has kept its colourful, value driven and occasionally cheeky brand essence through memorable TV campaigns and a commitment to stay true to its fun, family orientated designs at prices the whole family will love.