Playtex® is a global intimate apparel brand with a range of bras and shapewear as well as products that offer solutions for hard to fit figures. Fashionable and fabulous, Playtex® bras delivers unparalleled support and impeccable fit.

The introduction of the Cross Your Heart bra in 1965 and the 18 Hour Bra in 1970 made Playtex® one of the most recognized brand names in the world. Playtex® celebrates women’s individuality by providing choices where no compromises are needed.