Leading iconic legwear brand that makes women feel sexy, confident and empowered.
Voodoo was launched in 1972 by Leon Worth, a renowned personality in the Melbourne fashion industry. His flamboyant vision and range of high quality sheer hosiery allowed Voodoo to grow into Australia’s leading department store hosiery brand.
Controversial advertising in the 1990s was crucial in establishing the Voodoo brand in consumers’ minds.
It’s success due to it was uniqueness and differentiation from other brands in the women’s apparel field that were simply selling sex, Voodoo had an intellectual edge and was famous for challenging ideas and pushing boundaries.