Kelly was appointed as General Manager Ecommerce in July 2024, having previously held the role of GM Marketing for Bonds. Her current responsibilities include ecommerce, digital marketing, CRM and omnichannel experiences for all HAA brands. Prior to joining Hanes, Kelly worked in advertising for some of the world’s biggest brands across a range of different industries including airlines, FMCG and retail (including Bonds!). She later moved into the world of sport at Tennis Australia, where she was responsible for developing and commercialising fan experiences that would help grow the Australian Open’s appeal to new audiences.
